New Breakthroughs in the Lab
BRINGING THE LEGACY TO LIFE
Adlab points the world’s attention to a brand new Cape Town icon
Seeff Properties is currently marketing the Legacy, an innovative residential block situated at 145 Main Road Greenpoint, right opposite the famous Cape Town Stadium. Adlab was thrilled to have the chance to take this platinum property to market for Seeff, with a corporate ID, website, brochures, e-mailers and more. Just as The Legacy breaks new ground in advanced architectural design, so too the website designed by Adlab sets a new benchmark, with its advanced and dramatic 3D virtual tour of the building, which is brought to life onscreen in an eye-opening manner... www.legacy-life.co.za.
The Legacy is a joint venture between renowned developers, Saul and Paul Berman and well known football personality and co-founders of Ajax Cape Town, brothers John and George Comitis, who say:
"It was clear when planning this joint venture early this year, that we had to be part of the World Cup legacy solution, and what better than to have a landmark position at 145 Main Road , at the foot of the World Cup venue, appropriately named The Legacy. The key here was the World Cup. We wanted to actively position ourselves to precisely time the marketing of this high end residential product to our World Cup visitors.”
Already, telephonically, four of John Comitis’ European football friends have asked him to reserve apartments for them before setting foot on South African soil. Units are going fast!
The exterior look of The Legacy is a reflection of contemporary style which plays with compositions of window and wall, light and shade, colour and texture. The units are as open as possible to take advantage of the excellent views with solid planes being kept to a minimum for privacy and sun control. In addition, extensive use was made of projecting slab and column elements to introduce variety in the elevations so that are all different.
Inside, the large range of layouts and sizes from which buyers can choose is intended to provide a wider mix that will attract a diverse range of buyers. Sun control devices were used on the glazed portions of the north elevations together with overhanging balconies and deeply recessed windows for shading. The sizes of the one and two bedroomed units range from 46m2 to 99m2 and are priced at a starting tag of R995 000 to R4,4999,000, with units priced to suit everyone’s pockets. Three garden apartments are also available. The four two bedroomed penthouses have a price tag of between R3, 895,000 and R4, 499,000. Features include a 24 hour concierge, two elevators and direct access from the basement parking. The one bedroomed units have a single parking bay while two bedroomed units have two parking bays. Residents also have access to a roof deck complete with bar area and lap pool. The north facing portion of the roof has a pool and entertainment area which is accessed directly via the lift and a weather lobby. Extensive use of timber decking at various levels connects the lift lobby with the swimming pool.
The Legacy is in walking distance of the V&A Waterfront, Cape Town Stadium, the new 18 hole Golf Course, Portside Centre, the new Cape Quarter shopping complex and trendy clubs and restaurants such as Mano’s and Jade.
Interested in viewing the magnificent Legacy? You can contact Seeff's Development Specialists Melanie Truss on:083 - 7077033 or Adrian Mauerberger on 082 - 8266454 for further information, or email them on
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BREAKING NEWS... THE BIG ONE
Adlab markets the most exclusive residential property ever to go on sale in South Africa.
At a staggering 1440 m² , the main penthouse on the roof of Cape Town’s One & Only is for sale for R99 million – and is a class apart from anything South Africa has seen before. There are two penthouses still for sale (out of three), with the smaller one going for a comparable song at R75 million. The value of these magnificent apartments per square foot make them the most sought after real estate on the African continent. Adlab was recently contracted by Seeff Select, who have the sole mandate, to create a fittingly prestigious website and e-mailers for the Penthouses. The website incorporates the One & Only brand’s chic black and white classic look, and includes floor plans, a stunning gallery, in-depth overviews and interactive elements - see www.oneandonlypenthouse.co.za.
Some of the perks of owning these gems? A 24-hour private butler, an international concierge service and access to private catering from the world-renowned Nobu Restaurant and Gordon Ramsay’s maze restaurant. Owners will also enjoy the acclaimed One&Only lifestyle at One&Only Spa Cape Town and a state-of-the-art Fitness Centre; not to mention the exclusive Vista Lounge & Bar, Wine Loft, NEO clothes boutique, Goodman Art Gallery and KidsOnly clubhouse. These one-of-a-kind penthouses proudly stand above Cape Town’s opulent One&Only urban resort flanked by spectacular views.
Seeff’s Managing Director Ian Slot is personally handling all enquiries in the strictest of confidence. To arrange a private viewing or to find out more information about the One & Only penthouses, you can contact Ian or one of the Seeff Select agents directly: Ian Slot on +27 (0) 82 452 3944 or
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; Emelia van de Linde on, +27 (0) 83 748 5184 or
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;. Alternatively visit www.oneandonlypenthouse.co.za or www.seeff.com.
BREAKING NEWS... DEVELOPING A NEW S.A.
Adlab handles Belladonna Estate in Bluedowns - a quality solution to the housing shortage.
With their extensive experience on all types of developments, the Adlab team had no problem in rapidly rolling out a corporate ID, website, brochures and outdoor media for one of the Western Cape’s largest new housing developments, when well-known developers Multi Spectrum Property (MSP Developments Pty Ltd) announced the launch of Belladonna Estate in Cape Town’s Northern Suburbs. According to Managing Director John Coetzee, it’s designed to become a fully-rounded community-village within an attractive landscaped neighbourhood.
“Belladonna is another example of how we can produce an affordable, yet high-quality solution to the very real need for housing in this bracket” says Coetzee. The primary target market is aimed at individuals or joint households earning up to R15 000 per month. “Providing this type of housing (funding and development) is key to resolving one of the most important issues affecting the majority of South Africans. In the future this particular market will comprise the new middle market of South Africa, and therefore is a segment which any finance, product and service provider cannot afford to ignore or neglect,” adds Hendrik Bruinette, Head of the Property Development Division of MPSS.
Belladonna Estate is strategically situated in the Blue Downs CBD area, where the property value has consistently increased over the last five to ten years. It will consist of 740 homes and apartments and the first units are set for completion in September this year. For more information contact Uvest at 021 801 5400 or visit www.mspd.co.za or www.belladonnaestate.co.za.
