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Thursday, September 09, 2010





RE[ACTION] = BRAND SUCCESS

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The Réale Treatment

We were cooking this week in the lab as we worked on our newest creation: Realé Day Spa & Wellness Centre. The beautiful modern Baroque interiors inspired us to create a logo classically opulent…sorry, create…it was more like deconstructing, manipulating and reassembling as we created crowns and royal figures with curls and twirls, reminiscent of the Baroque era. After evenings of looking this way and that at the goddess we created doubt was formed whether the identity could appeal to woman and man alike but after much testing to a lot of male colleagues they seemed to warm to the logo as much as we did. Especially the turquoise colour adjacent to the black. Success at last!

draft_2

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We all Scanned Together...

We all Scanned Together...
One of Adlab’s toughest clients
this year was ...itself!

When the  Adlab team decided to launch an impactful new website, we knew a little elbow grease would be required. Not to mention a good sense of humour, lots of coffee and a shared determination to deliver the best! Nothing less would do – I mean, everyone judges a company on the standard of their website and what with us at Adlab having a name for creating strong online presences for brands, we did have a reputation to justify!

Of course, with the agency being so busy in 2010 – that Production roster is full – the creative team had to forego a lot of gym time, 7de Laan, dinners out and time with loved ones, in order to work on the new website outside of working hours – when all attention must be focused on Adlab’s clients.

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