We were cooking this week in the lab as we worked on our newest creation: Realé Day Spa & Wellness Centre. The beautiful modern Baroque interiors inspired us to create a logo classically opulent…sorry, create…it was more like deconstructing, manipulating and reassembling as we created crowns and royal figures with curls and twirls, reminiscent of the Baroque era. After evenings of looking this way and that at the goddess we created doubt was formed whether the identity could appeal to woman and man alike but after much testing to a lot of male colleagues they seemed to warm to the logo as much as we did. Especially the turquoise colour adjacent to the black. Success at last!

